Job Description
The Content Marketing Manager will be a key member of Wing Security’s growing marketing team with the primary responsibility of generating content that grows organic traffic and helps convert leads to sales opportunities.
Key Responsibilities
- Develop and execute a comprehensive content marketing strategy aligned with company goals and target audience needs.
- Optimize content for SEO to improve organic traffic.
- Monitor content performance and use data to provide insights on how to improve content strategy.
- Leverage and collaborate with internal product and research teams to develop content that is relevant to the cybersecurity decision-making audience.
- Own a content and social media calendar that aligns strategically with product launches, company initiatives, and current topics in the industry.
- Create and oversee the creation of a variety of content types, including blog posts, articles, videos, infographics, whitepapers, and more.
Qualifications
- 3+ years of experience in content marketing, editorial roles, or related positions.
- Exceptional writing and editing skills.
- Deep understanding of Search Engine Optimization (SEO), with the ability to be hands-on with SEO tools like GA4, SEMRush, Ahrefs, etc.
- Creative thinker with a keen eye for storytelling and engaging content creation.
- Data-driven with the ability to analyze content performance metrics and translate insights into actionable strategies.
- Collaborative in nature with the ability to work with cross-functional teams.
- Excellent project management skills and ability to manage multiple stakeholders to ensure on-time delivery of content.
- B2B SaaS background, preferably experienced in cybersecurity.